English - No Guts No Glory

The No Guts No Glory Foundation makes musical wishes come true for people with cancer and their loved ones.

Music in all its forms can provide relaxation, comfort, and strength.
That’s why it’s at the heart of everything we do.
We bring music wherever it’s needed most 💙

^{Meet and Greet with Yungblud at Pinkpop Festival 2026} ^{📸 Wouter Vellekoop}

From intimate living room concerts and bedside performances in hospitals, to making concerts and festivals more accessible for people living with cancer. We purchase musical instruments, cover the costs of music and singing lessons for those who need a creative outlet or emotional release. In addition, NGNG provides mental health support for our beneficiaries and their loved ones — because healing goes beyond the physical.
Cancer has a profound impact on children, whether they are ill themselves or their parents or siblings.
Music provides a comforting outlet for children to express emotions that are sometimes hard to put into words.
We contribute to this by giving these children their very own NGNG guitar.

^{Kiki at the Máxima Medical Centre with her own NGNG guitar} ^{📸 Renske Holwerda}

In addition we have a special project supporting children impacted by cancer. The NGNG Music Cuddle: a special plush friend that offers more than just comfort. Inside each toy is a heart-shaped recorder, allowing you to save a personal voice message or favorite song, keeping a loved one’s voice always close. It was created for times when being together isn’t possible – whether due to illness, separation, or loss. It brings comfort to children in hospitals who miss their parents, as well as those facing the painful loss of a parent or sibling.

^{📸 Christa Romp}

Music can ease both physical and emotional challenges. It can help reduce pain, relieve stress, and provide support during intensive treatments through singing and breathing exercises.
At the No Guts No Glory Foundation, we support people with cancer and their loved ones through the power of music. To make this support accessible, we created the No Guts No Glory Music House: a warm, welcoming place where live music, connection, and emotional support come together.

^{Our team} ^{📸 Par-pa Fotografie}

A cancer diagnosis touches every part of a person’s life—socially, physically, and emotionally. It can stir up a complex mix of emotions, from fear and anger to sadness and guilt. Many individuals face the heavy burden of confronting their mortality, coping with the immediate and lasting side effects of treatment or living with the lingering worry that the cancer might return.

Research shows that music can have a profound impact on psychological well-being—which is why we are dedicated to bring it into hospitals. Music has a unique power: it can soothe or uplift, offering emotional connection and reflection through familiar melodies and rhythms. By tapping into memories and associations, music helps people feel more grounded, comforted, and supported during challenging times.

In addition to organizing live (acoustic) concerts in hospitals, we donate pianos and guitars—available for patients, their loved ones, as well as doctors and nurses—to play and enjoy.

_{Sascha during her own NGNG dance festival ^📸Ben Houdijk}

Music via VR: Collaboration between NGNG and LUMC
NGNG has partnered with the LAIXR research group (Department of Cardiothoracic Surgery) at LUMC (Leiden University Medical Center). Together, we are exploring how music and Virtual Reality can support cancer patients.

Patients facing pain, stress, and anxiety can use VR headsets and headphones to immerse themselves in specially recorded virtual concerts and nature videos, allowing them to briefly escape the hospital environment.

NGNG supports this scientific study by enabling the filming of live concerts (in collaboration with artists, labels, managements, venues and festivals) and by donating the essential equipment, to bring comfort and live music directly to the bedside.

No Guts No Glory runs entirely on donations.
Your support helps us create unforgettable memories for people who truly deserve them.
You can contribute by donating and proudly wear our merchandise.